Feb 12
13
BMW Cars and the Olympics
What is the connection between BMW Cars and the Olympics? While many metaphorical connections could be made, the connection that most people are concerned with is sponsorship. Sponsorship has long been a part of the Olympics, and without it, some athletes may not be able to participate in the games. It is sponsorships such as this that help pay for training, lodging, travel and more.
Simply put, BMW is helping many athletes be the best they can be and make it to the Olympics where they can then showcase their talents. Regardless of your favorite events, nearly every athlete you see has likely directly or indirectly benefited from sponsors. What do the sponsors get out of this deal? Advertising of course, but more than that they are granted the pride in knowing that they have helped young Olympians shoot for the stars.
The connection between BMW Cars and the Olympics may seem quite simple on the surface, and in some ways it is. However, it is when you look behind the scenes and see how these sponsorships affect athletes on a personal level that you see how much more important they are. For London, BMW will be promoting the M5. Videos have already been made available online, and will allow you to preview this offering in advance of watching the London games.